Every list source I cover works the same way: filter a database, pull owners, market. FirstLeads works on a different axis. It watches fire incidents and sends you the property while the event is fresh, within the hour on the top tier, instead of weeks later through county records. The timing is the entire product, so the review is one question: who is it worth $697 a month to?
The short version
FirstLeads Pro
Resolved fires are event-driven motivation with a fraction of the competition on a foreclosure list. 700 contact lookups a month is more than a fire niche needs in most markets. One converted deal covers months of the subscription.
FirstLeads Premium
Active incidents, instant alerts, and unlimited lookups. In restoration and adjusting, first on site wins the job, and this tier exists to make you first. This is who the $1,497 is priced for, not investors.
Your regular list stack
At 7x the cost of PropStream, this is a specialist feed, not a starter tool. Run distressed lists through your normal machine first. Come here when your market shows fire volume and your follow-up is tight.
What you are actually buying
- Pro, $697/mo: resolved fires, 700 contact lookup credits a month, 5 city or county alerts, daily and weekly digests
- Premium, $1,497/mo: active incidents with instant alerts, unlimited lookups, 10 alert zones, 35-day history
The tiers tell you who each is for. An investor does not need to know about a fire while the trucks are still there. A restoration contractor or public adjuster absolutely does, because first on site wins the job. Premium is contractor pricing for a contractor problem. An investor on Premium is paying $800 a month for a head start they cannot use.
Why the niche works for investors
My position from the PropStream comparison: deals close off niche lists. Fire damage is as niche and as motivated as residential gets: an event decided for the owner, and the competition is a fraction of a foreclosure list because almost nobody has the data promptly.
That is the honest case for paying. You can find fire-damaged properties free through county records, code enforcement, or driving. I have done all three. By the time a fire shows up there, weeks have passed and the window has been worked. FirstLeads compresses that to 30 minutes to an hour. The data is not the product. The clock is.
The claims worth discounting
The platform advertises 40% close rates and six-figure profit projections. That is their number, from their best customers, in their funnel. Fire leads still need fast contact, real follow-up, and an offer that respects the insurance situation. The subscription makes the phone ring earlier. It does not dial it.
Also: these are event-driven homeowner contacts, so DNC scrubbing and TCPA discipline matter at least as much as on a cold list. For a second source of contact data, Kind stays my cheap tracer of choice.
Pricing
| Tool | Pricing | Best for |
|---|---|---|
| FirstLeads Pro * | $697/mo; 700 owner contact lookup credits, resolved fires, 5 custom city or county alerts, daily and weekly digests | Investors and wholesalers working fire-damaged deals |
| FirstLeads Premium * | $1,497/mo; unlimited contact lookups, active fire incidents with instant alerts, 10 alerts, 35-day history | Restoration contractors and public adjusters racing to be first on site |
| PropStream * | $99/mo data only; $199/mo with 50,000 exports and tracing included; 7-day trial | The list machine to run before a niche feed makes sense |
Pricing verified August 11, 2026. Pricing changes. Check the vendor's site before buying.
* Affiliate link.
This isn't for you if
- You have not closed your first deal yet. $697 a month is not where you learn, it is where a working machine adds a niche.
- Your market is small. Fire leads are event-driven, and a quiet county means a quiet feed you are still paying for.
- You are buying their 40% close rate. That is the platform's own marketing number from their own funnel. Your close rate comes from your follow-up, not your subscription.
Bottom line
FirstLeads is a niche feed you bolt onto a machine that already works, not a replacement for one. Contractors: weigh Premium against one recovered job. Investors: one fire deal a year covers Pro several times over, and zero deals means $8,000 spent watching alerts. The subscription is not the bet. Your follow-up is. If the machine itself is what you are missing, start with the systems that run mine.
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